Thanks to nice people from 11870.com, I've got this very nice article about them, their purposes, some goals and plans for the near future:11870.com is a place for people to discover, keep track of, and share their views on businesses and enterprises around the world through reviews, pictures, and videos; it represents, so to speak, a good-bye to card holders. In their own "nerd" version, 11870 is a real-life delicious. People can save their favorite spots and organize them using tags and sections. Later on, they can gather this info anytime, anywhere.
11870 helps people find services and business they can rely on by word of mouth. Whether you need a good plumber or want to move, or if you are looking for a cool restaurant, the folks at 11870 know a friend's advice is often more valuable than that of strangers'. This is why contacts at 11870 turn into an unique way to find services and business. Searches in 11870 offer a set of results based on the user's contact list (and there's more on the way). Even though people can use the system individually, its true potential is realized when they share their saved places with their circle of friends.
11870 launched in February 2007, but has been around since the beginning of 2006. In a few months, it has more than 30.000 reviews in 91 countries and people writing in six languages. 11870's interface is in three different languages, and they expect to expand the array of available languages very soon. Because 11870 believes in the interconnectedness between the global and the local, there is no need to belong to a special town to use the site. Users can save or review their favorite restaurants in town and also hotels and places abroad, and have it all up there whenever they need the info.
Why the name? Well, nobody wants to be just a number, but where 11870 comes from, 118- information services have a bad rep. They believe this happens because the true potential of phone information services has not been fully realized. And, even though 11870 is a 100% web-based service, it does have a license to provide information through a 118- phone service, they are in fact ready for all kinds of integration between internet and mobile devices using present and future technologies.
