Engago Technologies Ltd. brings us a very interesting product called LEADSExplorer, which can be used for Lead Generation, Lead Acquisition, Lead Nurturing, Lead Scoring, Lead Qualification, Lead Management, Customer Engagement, Customer Retention, etc.
LEADSExplorer addresses three very common challenges in the Web 2.0 hype:
- Most B2B deals start with an Internet search
- All Marketing efforts lead to the website
- People prefer gathering information over the Internet instead of other information channels (trade shows, conferences, trade magazines,...)
By analyzing these problems, they provided a solution:
- Revealing the company names of the visitors.
- Show their interest by pages visited and search terms used, aggregated by company.
- Trace an track for follow up with the built-in CRM.
- The built-in CRM becomes the source of information as there is a steady automatic inflow of data:
+ new companies
+ new visits
+ visually matching actions (calls, emails, meetings ,...) with the following website visits.
The CRM no longer is the data entry battle, the CRM becomes the source, driving Marketing and Sales to the CRM, ax this becomes the "place" where it is happening.
This powerful web service, gives your Sales Department a reason to call the Leads. The Leads are found by using the Internet Data Mining provided with LEADSExplorer.
Since this tool gives you exact details of your site visitors, you will not only be able to get Leads, but also trace Competitors, Financial Institutions, Media, etc.
LEADSExplorer is a web service, just requires the insert of a simple java script line - no real html knowledge required.
About Engago:
Engago Technologies Ltd. is privately owned and based in the UK. ENGAGO Technologies Ltd has been formed with the aim to provide web services solutions for corporations. Instead of following the herd into the Web 2.0 hype of social websites, they focus on business opportunities in Enterprise 2.0. As a company they are dedicated and committed to providing professional applications and services in the area of Web Services for Corporations, B2B and B2C businesses.
It is always good to see a company which extends a successful product (Google Analytics in this case). In addition they are targeting larger audience by providing Engago Technologies Ltd. and LEADSExplorer websites in English, German, and French.
